1980

Foundation of LAURASTAR, then called Divelit, with its main activity linked to fashion.

1986

World launch of new integrated ironing system inspired by professional systems, suitable for domestic use: the LAURASTAR Premium. Birth of the LAURASTAR brand.

1990

Opening of a branch in Germany, later to become a subsidiary in 1994.

1992

Opening in Lugano – Bioggio (Switzerland) of the production centre for  LAURASTAR irons and acquisition of technical patents.

1993

Relocation to Châtel-Saint-Denis, Switzerland.

Opening of a branch in France.

1996

New revolution in the field of ironing with the arrival of LAURASTAR Magic ; this was the first system in the world to have an ironing board with built-in vacuum and blower.

1997

Opening of a branch in Belgium.

1998

Opening of a subsidiary in Holland.

1999

Extension of the range to generators with the launch of the LAURASTAR Steamax. This design of steam generator, created by a well-known design workshop, received three awards (International Forum Design, Chicago Good Design and Swiss Design Prize).

2000

1 millionth LAURASTAR sold worldwide.

2002

Launch of LAURASTAR Steamup : the first fast heating steam generator in the LAURASTAR range to provide an extra powerful, constant supply of steam. Awarded two prizes for its design (Reddot and International Forum Design).

Launch of LAURASTAR Magic Evolution built-in system incorporating the latest LAURASTAR technological advances. Introduces for the first time for household users the latest innovation from professional systems: adjustable vacuum/blower.

2003

Opening of a branch in the UK.

Launch of Magic Evolution II the advanced version of Magic Evolution featuring a new multi-directional sole plate.

Launch of Aqua the new water filter specifically designed for ironing systems.

2005

New brand identity.

New product design, premium positioning, reflecting the LAURASTAR image.

Launch of seven new products like PREMIUM S3, MAGIC S4, in two ranges, replacing all existing products.

Three technological innovations, which are world firsts: automatic blower, automatic steam, and intuitive system for folding the ironing board.